Backlink Gap Checker
Know which competitors are earning links you're missing. Compare your backlink profile against up to three rivals and get a prioritized opportunity list.
Live dataLive Moz data — a representative sample of your top-link gap.
Enter your domain and competitors to reveal real missing link opportunities.
How to use it
Three quick steps
Enter your domain and up to three competitor domains.
Run the analysis to reveal shared and missing referring domains.
Prioritize relevant, editorial opportunities for outreach.
FAQ
Questions about this tool
Up to three at once. The report highlights 'everyone-but-you' links shared by all your competitors — usually the highest-priority opportunities.
No. Only pursue relevant sources where a link would be editorial and genuinely useful to readers. Skip link farms and low-quality directories.
Live from the Moz backlink index. We compare the top linking root domains for each site and surface the ones linking to competitors but not to you. It's a representative sample of your gap, not an exhaustive crawl of every link.
Identify the outreach angle (guest post, resource page, roundup, broken link), then send a personalized, honest pitch. In BacklinkGoals you can push gaps straight into your CRM.
Ready to track this for real?
Save your goals, prospects, and outreach in one ethical link building workspace.
No credit card required · Ethical, editorial link building only